You’ve probably seen these everywhere. QR codes are in magazine ads, on coupons, flyers…it’s hard to miss them. Quick response codes is a two-dimensional bar code designed to be read by smart phones.
Research shows QR codes were initially used for tracking parts in vehicle manufacturing, but now retailers are jumping on the bandwagon and using them to get consumers’ attention. Question is, do they lead to any savings?
Sometimes yes, and other times, no. I saw the one below on a sales flyer from Babies R Us. It leads to you more information about the company’s Trade In event. I’ve seen some codes in magazines that link you to recipes, product details, etc.
However, I did get this one from a coupon from TGI Friday’s.
I then had to sign up for text and email alerts in order to get the coupon for a free appetizer or desert.
So the short story is, retailers are using QR codes more and more to get us to check out their products. On some occasions, this might lead to a discount. By the way, you can download a QR code reader for free on your smart phone. I have two, they both work about the same, but I have an older model iPhone, so you need good lighting in order for the app to work.